Room for Improvement
We all have those little pet peeves that we just can’t seem to shake off. And if you’re someone like me who’s constantly working on being a little bit more patient, you know how irritating stupidity can be. A couple of months ago, I picked up Howard Schultz’s new book “Onward” where he talks about his new vision for Starbucks and how he pretty much saved the...
Drop the AA. Own America...and Silver.
Brands are powerful. That’s a given. But as a designer I believe they are most powerful when you can recognize them from miles away just by their visual language alone. Some of the greatest brands of our time have become iconic simply by owning a visual identity. Granted, that’s not enough to make a brand iconic, but it sure helps boost that status. Tiffanys owns the turquoise box....
No contest Lufthansa has convinced me. It’s a great brand that works hard on consumer relationships. I’m especially taken away by their service on their gorgeous A380s. Nice job Lufthansa!
Designing Virgin America / via SF Gate →
This is the brilliance that’s designing Virgin America and making travel sexy again!