Cheyef 7alak Campaign
LBC and Impact BBDO/Lebanon have joined in creating a crowd sourcing campaign targeting wrong-doers. I have to say, this is a very useful tool in Lebanon where most think they are immune to the law. A brilliant campaign…a must-act for all Lebanese…and a great beginning to turning around the old habits of these citizens.
With camera phones in the hands of the majority of people, it’s easier than ever to shoot and upload what you think is wrong.