This week, the Italian fashion brand Benetton came out with a campaign titled “UNHATE”, that has taken to the web and people’s Facebook pages pretty quickly.
Although the campaign is clever and stays true to the brand’s history of social awareness campaigns, this one gained a lot of controversy over the portrayal of the Pope kissing an Egyptian Imam. My opinion: loosen up. There’s a good message behind this….much unlike the Dutch and French insisting on defaming the Prophet Mohamad’s image through caricatures….but that’s a different story.
Anyway, Lebanon soon enough took a liking to the campaign and came up with its own version of UNHATE. Saad Hariri smooching with Hassan Nasrallah, and Michel Aoun clearly enjoying a lip sucking with Samir Gaega. Priceless!