Posts tagged Lebanon

UNHATE: United Colors of Lebanon

This week, the Italian fashion brand Benetton came out with a campaign titled “UNHATE”, that has taken to the web and people’s Facebook pages pretty quickly.

Although the campaign is clever and stays true to the brand’s history of social awareness campaigns, this one gained a lot of controversy over the portrayal of the Pope kissing an Egyptian Imam. My opinion: loosen up. There’s a good message behind this….much unlike the Dutch and French insisting on defaming the Prophet Mohamad’s image through caricatures….but that’s a different story.

Anyway, Lebanon soon enough took a liking to the campaign and came up with its own version of UNHATE. Saad Hariri smooching with Hassan Nasrallah, and Michel Aoun clearly enjoying a lip sucking with Samir Gaega. Priceless!

THE LEBANON I DREAM OF…

"This documentary intends to open the eyes of the Lebanese youth to the real problems in their society. it gathers 45 carefully selected Lebanese figures who start by showing how beautiful Lebanon is and how terribly ugly we have made it. Then it states every practical issue in their daily life: social, political, economic, ecological and humanitarian. When reaching to solutions, those who were supposed to be a solution turn out to be the real problem: The judicial system, Media and civil society. The only solutions left are education and elections. In the end they all dream of the Lebanon they would like to have and turn with a direct message to the young generation and hand them the responsibility of change."

FAIL: Leban-ON, Leban-OFF

The advertising and design community in Lebanon and the Middle East is growing, showcasing some very inspiring talent. But there are of course those that just don’t fit the bill. Over the summer, this horrible commercial started showing up on national television promoting a new “electricity” deal that the government was planning on. Besides the fact that the tune being used is anxiety inducing, the commercial in itself is not quite the smartest concept. What’s worse is HOW this commercial was shot. Although there is no written proof on my end, it’s quite evident that somewhere, somehow, someone at the electric plant in Lebanon was given orders to shut off electricity and turn it back on to shoot this spot. If you look closely, you’ll notice that this is ONE shot—not a composite.

Clearly this agency follows a well-known political party, based on it’s name “Clementine”. Further investigation on my part has confirmed that “Clementine” is founded and run by the daughter of a controversial Lebanese figure. Regardless, I’m not here to play the political party game at all. Political allegiance doesn’t matter at this point. I’m just disgusted at the way politicians feel entitled to abuse their power.

We have a long way to go, Lebanon….a VERY long way to go….

New York City Meets Beirut

Oh my! What an amazingly thought-out concept! Loving this! Check it out here

minefornow:

Check out the Market Cities Exhibition this Thursday. Details here

Starbucks Ramadan Branding
I wasn’t aware that Starbucks was creating seasonal branding for their cups in Lebanon. It appears that in celebration of the holy month of Ramadan, the cups have turned into what looks to me like Henna-tattooed carrots with the OLD Starbucks logo on them, mind you….

Starbucks Ramadan Branding

I wasn’t aware that Starbucks was creating seasonal branding for their cups in Lebanon. It appears that in celebration of the holy month of Ramadan, the cups have turned into what looks to me like Henna-tattooed carrots with the OLD Starbucks logo on them, mind you….

Cheyef 7alak campaign tackles speeding and those who think they own the roads

Em Nazih is a little gem hidden away in the old streets of Beirut. Self-service, a casual atmosphere, hookas and Arabic music all come together to create a traditional Beiruti cafe experience reminiscent of the pre-war days. / August 2011

Cheyef 7alak campaign keeps getting better. This is the latest commercial poking fun at those who don’t respect queues.

Lebanese Canadian No More

Lebanese Canadian Bank

A while ago, the Lebanese Canadian Bank was caught in an unhealthy situation where it was accused of involvement in money laundering. The Central Bank of Lebanon soon exonerated the bank of any such case, but the damage had been done. Loyal customers began fleeing the institution and the trust put into the name had somehow began to dissolve away.

Last week I became aware of what is to happen next. SGBL, another trusted banking institution in Lebanon, has taken over and is now in the process of converting all Lebanese Canadian branches into SGBL branches. In a way this is a great strategy to save an otherwise very well-run bank and to keep employees from losing their jobs. But how will it affect existing customers of the Lebanese Canadian Bank? Will they be as comfortable using the services of SGBL? Will they decide to stay on? Or will they be tempted to finally make the transition to bigger and better banks like Audi and BLOM? 

It’s always interesting to observe transitions in the lives of brands and those loyal to them.

I don’t understand why this is supposed to be “sexy”? I think we missed the mark on this one…offensive, anyone?

I don’t understand why this is supposed to be “sexy”? I think we missed the mark on this one…offensive, anyone?

Zaater W Zeit, an extremely popular Lebanese institution, fails in rebranding. Yet another example of poor brand strategy.

Zaater W Zeit, an extremely popular Lebanese institution, fails in rebranding. Yet another example of poor brand strategy.

Faces of Beirut
After Friday Prayer - Ramadan 2011

Cheyef 7alak Campaign

LBC and Impact BBDO/Lebanon have joined in creating a crowd sourcing campaign targeting wrong-doers. I have to say, this is a very useful tool in Lebanon where most think they are immune to the law. A brilliant campaign…a must-act for all Lebanese…and a great beginning to turning around the old habits of these citizens.

With camera phones in the hands of the majority of people, it’s easier than ever to shoot and upload what you think is wrong.