THE LEBANON I DREAM OF…
“This documentary intends to open the eyes of the Lebanese youth to the real problems in their society. it gathers 45 carefully selected Lebanese figures who start by showing how beautiful Lebanon is and how terribly ugly we have made it. Then it states every practical issue in their daily life: social, political, economic, ecological and humanitarian. When reaching to solutions, those who were supposed to be a solution turn out to be the real problem: The judicial system, Media and civil society. The only solutions left are education and elections. In the end they all dream of the Lebanon they would like to have and turn with a direct message to the young generation and hand them the responsibility of change.”
The advertising and design community in Lebanon and the Middle East is growing, showcasing some very inspiring talent. But there are of course those that just don’t fit the bill. Over the summer, this horrible commercial started showing up on national television promoting a new “electricity” deal that the government was planning on. Besides the fact that the tune being used is anxiety inducing, the commercial in itself is not quite the smartest concept. What’s worse is HOW this commercial was shot. Although there is no written proof on my end, it’s quite evident that somewhere, somehow, someone at the electric plant in Lebanon was given orders to shut off electricity and turn it back on to shoot this spot. If you look closely, you’ll notice that this is ONE shot—not a composite.
Clearly this agency follows a well-known political party, based on it’s name “Clementine”. Further investigation on my part has confirmed that “Clementine” is founded and run by the daughter of a controversial Lebanese figure. Regardless, I’m not here to play the political party game at all. Political allegiance doesn’t matter at this point. I’m just disgusted at the way politicians feel entitled to abuse their power.
We have a long way to go, Lebanon….a VERY long way to go….
Oh my! What an amazingly thought-out concept! Loving this! Check it out here
Check out the Market Cities Exhibition this Thursday. Details here
Starbucks Ramadan Branding
I wasn’t aware that Starbucks was creating seasonal branding for their cups in Lebanon. It appears that in celebration of the holy month of Ramadan, the cups have turned into what looks to me like Henna-tattooed carrots with the OLD Starbucks logo on them, mind you….
Cheyef 7alak campaign tackles speeding and those who think they own the roads
Em Nazih is a little gem hidden away in the old streets of Beirut. Self-service, a casual atmosphere, hookas and Arabic music all come together to create a traditional Beiruti cafe experience reminiscent of the pre-war days. / August 2011
I don’t understand why this is supposed to be “sexy”? I think we missed the mark on this one…offensive, anyone?
Zaater W Zeit, an extremely popular Lebanese institution, fails in rebranding. Yet another example of poor brand strategy.
Faces of Beirut
After Friday Prayer - Ramadan 2011