My Lufthansa experience was quite brilliant, I have to say. My obsessive self examined every little detail of the flight experience from JFK all the way to Beirut. I was very impressed with how granular Lufthansa got with making sure the brand experience was perfect in every form, from the boarding pass, to the gate, to the pillows and blankets and food trays. Their effort in rebranding in the last few years has paid off and given them a well-deserved facelift. One thing that impressed me the most was the self-boarding process. Instead of a gate agent swiping your boarding pass, you did it yourself, similar to how you would swipe a metro card on the subway. I wonder if the boarding process may evolve soon enough to be completely unassisted. It begs the question of whether one day security check could exclude live TSA employees.