Posts tagged sva

On February 15, I had the great honor of hosting our first ever SVA BrandMasters™ lecture as part of Social Media Week, New York City. I had planned for this event alongside my friends Chi Wai Lima and Margaux Genin with the help of J’aime Cohen and Bret Sanford-Chung.

I must admit, the road leading up to that day was extremely rough and challenging, but the learnings proved invaluable. On the day of, my biggest fear was failure. But then I remembered someone very special once telling me, “If you’re not scared, then you just don’t care”. 

The event ended up a huge success and exceeded our expectations. We filled up our room with about 100 people, and we had only accounted for about 60+. Yes, people were left standing and chairs had to be added at the last minute. It wasn’t ideal, but it sure made me feel great!

Here’s the video of the amazing panelists

The Bible has Cometh!

Saying I cherished my time at SVA’s Masters in Branding program is an understatement. In fact, nothing can appropriately describe the year I spent with some of the most amazing design and branding talent that exists today. Much has come from this humbling experience and today there is concrete evidence of just how much was achieved during this time.

"Brand Bible" was a project initially conceived by Debbie Millman as a book that would chronicle the history of branding as well as show case some of the most successful branding work that has been done in various industries. Little did we know that a chance to coauthor this book with Debbie would be imminent.

For a solid 4+ months, we were in and out of the studio on Friday afternoons, as well as plenty of weeknights and weekends, working hard on researching, collecting and writing for the book. I was very happy to work alongside my friends and colleagues Chi Wai Lima and Jada Britto. We had a great time, to say the least. Our biggest opportunity came when we were welcomed by Rusty Clifton, Design Manager of Topical Healthcare at Johnson and Johnson’s Global Strategy Design Office to discuss Band-Aid®. 

The book looks amazing and I recommend it to anyone interested in branding and design, not because I’m involved in it, but because there’s a lot to learn about the branded world we live in.

Get it from Amazon for only $28

Debbie Millman & The GLEE-ful Brands!

As if we weren’t getting enough attention as the new generation of “branders” at the FUSE Conference this week, Debbie Millman called us up on Monday night and shared with us her plan to open up FUSE with a surprise! There was nervousness. There was skepticism. And there were those, like me, who thought, “OH MAN! On stage with Debbie singing to Julie Andrews?”. What a fantastical experience!